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Visual experiment (mixed media) for PILAR DALBAT Spring/Summer 2013 collection WONDERLAB Creative Direction: Sofía Lasserrot Ros Photography: Lu… Read More
Visual experiment (mixed media) for PILAR DALBAT Spring/Summer 2013 collection WONDERLAB Creative Direction: Sofía Lasserrot Ros Photography: Luis Rodríguez López Model: María Jesús Muros Read Less
Published:
     Conceptual photography project for 
PILAR DALBAT
Spring/Summer 2013
 
Art Directon:  Sofía Lasserrot
          Photography:  Luis Rodríguez López
      Designer:  PILAR DALBAT
                Model:  María Jesús Muros 
 
 
 
THE PROCESS:
 
Analysing the collection leitmotif, we came up with a concept which could express it visually: 
A lab for color experimentation, inks pouring and mixing within the test tubes, giving birth to each one of the garments, playful and fearless.
Chosen references:
 
Original image developed:
 
I analysed the colors and textures that shape the collection up (you can have a look at it here http://www.pilardalbat.com/coleccion/verano-2013/) and then I chosed the key outfits.
 
I developed a background image for each one of the outfits, paying special attention to display the whole color pallete of the collection, so those garments which were not being photographed were "present" by appearing as part of the background colors.
 
Then I studied each outfit + background composition, and made some final color adjustments:
 
And... shoot!