The “Global Trend Book” presents the latest automotive colours from Europe, the Asia-Pacific region and North America and explains trend backgrounds. One particular challenge was to develop a concept and a visual language which is accepted in both global and regional context.
The book is divided into a trend part and an expandable, removable colour part for a high degree of flexibility in use. The parallel arrangement of both parts and the additional, visual-based orientation system ensures a clear presentation. Behold and awaken!