The WE R HERE
Coalition is a national group of small online retailers who advocate on important
issues like Internet sales tax legislation. RepEquity
helped the coalition simplify its message and
stand out among its competitors through design.
The RepEquity team created custom iconography to symbolize the elements of online retail: the goods, technologies, transactions and connections that make up the greater whole. The icons, many of which are hand-drawn, are completely ownable by WE R HERE and work well across different mediums.
Starting with the client’s existing logo and palette, RepEquity added complementary lime green and white. The resulting palette distinguishes We R HERE from its competitors’ primarily red-white-and-blue palettes. The large letterpress-style typography lends readability and energy to
WE R HERE’s complex message.
Design services for WE R HERE included branding, user interface and website design, display advertising design, and video design and production. Explore insights and visualizations of the WE R HERE Coalition branding below. To see the campaign design in action, visit werherecoalition.org