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WeRHere Coalition Campaign Design The WE R HERE Coalition is a national group of small online retailers who advocate on important issues like In… Read More
WeRHere Coalition Campaign Design The WE R HERE Coalition is a national group of small online retailers who advocate on important issues like Internet sales tax legislation. RepEquity helped the coalition simplify its message and stand out among its competitors through design. The RepEquity team created custom iconography to symbolize the elements of online retail: the goods, technologies, transactions and connections that make up the greater whole. The icons, many of which are hand-drawn, are completely ownable by WE R HERE and work well across different mediums. Starting with the client’s existing logo and palette, RepEquity added complementary lime green and white. The resulting palette distinguishes WE R HERE from its competitors’ primarily redwhite-and-blue palettes. The large letterpress-style typography lends readability and energy to WE R HERE’s complex message. Design services for WE R HERE included user interface and website design, display advertising design, and video design and production. Explore insights and visualizations of the WE RHERE Coalition branding below. To see the campaign design in action, visit werherecoalition.org.s competitors through design. The RepEquity team created custom iconography to symbolize the elements of online retail: the goods, technologies, transactions and connections that make up the greater whole. The icons, many of which are hand-drawn, are completely ownable by WeRHere and work well across different mediums. Starting with the client’s existing logo and palette, RepEquity added complementary lime green and white. The resulting palette distinguishes WeRHere from its competitors’ primarily red-white-and-blue palettes. The large letterpress-style typography lends readability and energy to WeRHere’s complex message. Design services for WeRHere included branding, user interface and website design, display advertising design, and video design and production. Explore insights and visualizations of the WeRHere Coalition branding below. To see the campaign design in action, visit werherecoalition.org. Read Less
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The WE R HERE Coalition is a national group of small online retailers who advocate on important
issues like Internet sales tax legislation. RepEquity helped the coalition simplify its message and
stand out among its competitors through design.

 
The RepEquity team created custom iconography to symbolize the elements of online retail: the goods, technologies, transactions and connections that make up the greater whole. The icons, many of which are hand-drawn, are completely ownable by WE R HERE and work well across different mediums.
 
Starting with the client’s existing logo and palette, RepEquity added complementary lime green and white. The resulting palette distinguishes We R HERE from its competitors’ primarily red-white-and-blue palettes. The large letterpress-style typography lends readability and energy to WE R HERE’s complex message.
 
Design services for WE R HERE included branding, user interface and website design, display advertising design, and video design and production. Explore insights and visualizations of the WE R HERE Coalition branding below. To see the campaign design in action, visit werherecoalition.org.
 
 
Video Design and Production
 
 
 
Responsive Website Design
 
 
Packaging
 
 
Custom Iconography
 
 
Animated Display Advertising
 
 
User Interface Design