WALK IN CLOSET is a men's fashion retail store created by Japanese Fashion Label, Mr. Olive. It was opened in September 2012 in Daikanyama, Tokyo.

    The store carries a curated collection of clothing, accessories, apothecary, and the home items. The industrial yet comfortable space makes customers feel like as if they are in a gentleman's walk-in closet.

    STUDIO NEWWORK was assigned to create the comprehensive brand identity system including logo, store card, price tag, signage, shopping bags. We combined contemporary industrial design with hand-made quality for branding materials such as hand painted store-front signage, invitation design with ink stamping, tea-stained price tags, custom designed one shoulder tote bag.