- Branding Project
London college of communication year 1
‘WAFFLED’“Waffled” sounds like something freshly baked like a waffle. Graphically, the master logo displays a fresh waffle with a waffle pattern and golden brown colour.
The packages present an organic waffle and the embossed waffle pattern is shown on oatmeal textured paper. Despite the lack of a logo, it gives a strong brand identify. When people see the package it makes you want to eat ‘waffled’.
- MasterlogoJust baked, fresh and truth waffle