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About

less ink can serve organic waffle to customers as normal waffle price. We suggest alternative way is less ink logo and embossing.
Published:
Branding Project 
London college of communication year 1
 

‘WAFFLED’
 
“Waffled” sounds like something freshly baked like a waffle. Graphically, the master logo displays a fresh waffle with a waffle pattern and golden brown colour.

The packages present an organic waffle and the embossed waffle pattern is shown on oatmeal textured paper. Despite the lack of a logo, it gives a strong brand identify. When people see the package it makes you want to eat ‘waffled’.
 
 
 
 
 
 
 
 
 
 
 
Masterlogo
Just baked, fresh and truth waffle
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thanks for watching! 
Come and see more my works
on Tumblr , tiwtter and Behance.
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