WAC | Self-Promotion

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    In developing WAC's brand identity we wanted to communicate and inspire people through simplicity and a meaningful design aesthetic. We cre­ated a solu­tion based on a simple word­-mark, a dis­tinc­tive circular shape and cus­tomized typog­ra­phy, later used in patterns, stamp­ing and emboss­ing. By cre­at­ing an iden­tity based on the logo-mark, we cre­ated a con­cept for us to exper­i­ment and implement on various paper stocks, cre­at­ing a warm, but sophis­ti­cated feel.
     
    To compliment our print identity, the branding was then carried over to our website where we designed and developed a fully scalable site to ensure the best user experience.
     
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    Year: 2013
     
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