As well as having a logo, I decided that from that logo I wanted to take a section of it and have that appear as a constant throughout outcomes of the campaign. I wanted the campaign to have an anonymous theme. No name, no responsibility, no credit. This enables me to employ more controversial advertising tactics within the campaign. To aid me in doing this I will present this more simplified version of the logo within these advertisements. Most of the printed advertising won't actually feature the full logo, simply this incomplete circle.