Jan Vranovský's profileFRVR's profile

Vrrb

Multiple Owners
•
Branding
Logotype & visual identity
 
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set

client: Vrrb Interactive
 
year: 2011
 
project description:  Vrrb Interactive is California based web-developing studio. The founder asked us to design colorful identity with custom logotype. We came up with several concepts from which he chose the one based on logotype which is trying to emphasize the "rrrr" sound in the word by ending the first letter the same way as 'r's are. This also adds some extra rythm to the wordmark. Color system is based on existing set of color papers (Pop'Set) since printing white on pre-colored papers allows for much wider color variety of applications for lower price than printing each and every spot color. 

 
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
Color key based on Pop'Set papers
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
Logotype is built on a grid in order to keep the inner relations and rhytm clear and clean
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
Rubrik OT designed by Miles Newlyn in 2011 was chosen as corporate typeface for it's visual relevance to the logotype, good legibility and fresh new look. 
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
Some other identity applications
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
Corporate document templates
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
vrrb VERB interactive Web Webdesign California visual corporate identity colorful Custom Logotype lettering print cards silkscreen rubrik pop set
 

Design & concept: FRVR | Jan Vranovský
Photography: FRVR | Dan Friedlaender
Print: Arttisk s.r.o., Prague

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Vrrb
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