History: Vox Telecom Limited is a leading independent telecoms operator, providing voice and data services to the Southern African market.
Task: The conceptual development of the Vox Telecom ADSL
Line Bonder – aggregator of point-to-point access lines to make high-speed internet available to businesses – name, identity and communication.
Idea: Fishbone - a contemporary, capturing representation of
the ADSL Line Bonder - one unit that allows you to combine your separate broadband connections into one that's greater than the sum of its parts.