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A minimal and (I hope) well understandable campaign for a very useful pharmaceutical cream
Voltaren | be flexible
BRIEF | Create a print campaign for Voltaren Emulgel.
BRAINSTORMING | I searched out all the adjectives and their synonyms that could be related to the product: I was looking for the perfect match for a simple and easy headline. For the graphics I had crearly in mind a definition since the beginning: minimal!
FLEXIBLE | Sounds immediate and a lot of things could be described with it: a spring, a straw... even a human!
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