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Campaign to promote the Volkswagen Wintercheck.
Published:
Volkswagen Wintercheck 2011

Campaign for the Volkswagen wintercheck. Because even a Volkswagen deserves some extra attention during winter. Headline: 'Keep the winter outside'.


Website where customers can make an appointment and/or send their digital 'winterwishes'.

Posters and ads to make sure everyone knows about the Wintercheck.


Keychain as a give away reminding customers winter will not affect their business.

Close-up of the artwork, by Martin Dijkstra.

And a radio commercial. Because a big part of the target group is always 'en route'.