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We placed this lifesize poster on the ceiling of technical schools. Our aim was to recruit students in their last year to come and work for Volks… Read More
We placed this lifesize poster on the ceiling of technical schools. Our aim was to recruit students in their last year to come and work for Volkswagen. By placing the poster on the ceiling the student could experience what it would be like to working on/under a Vokswagen. Read Less
Published:
Volkswagen Recruitment
Lifesize ceiling poster
Weplaced this lifesize poster on the ceiling of technical schools. Our aimwas to recruit students in their last year to come and work for Volkswagen. By placing the poster on the ceiling the student could experience whatit would be like to working on/under a Volkswagen.

But there is more. We also challenged these students to go online and detectthe parts that needed to be fixed.
Every student would have 3 minutes to fix the Volkswagen. The best mechanicswere selected and received an email with an invitation from Volkswagen.

StainedCoffee cups
To add more attention to the campaign we printed plastic coffee cups withgrease and oily stains.

Concept & Copy     : Raymond Pluim (www.puray.nl)
Concept & Art         : Hendrik ten Cate