Volkswagen 2012 Chinese New Year Card

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  • The year 2012 is significant for two things. For the Chinese it marks The Year of Dragon. For Volkswagen, it is the year where the iconic Beetle is relaunched. Our Chinese New Year Card blends these two different themes into one.

    We designed the card to feature pop-out 'Dragon scales' in the unmistakable shape of the Volkswagen Beetle.

    Credits - 
    Agency: M&C Saatchi Malaysia
    ECD: Henry Yap
    CD/Copywriter: Kenneth Lim
    Creative Servicing: Diyana Abbas