We fully altered the appearance of the 33 Bilibina trademark owned by the Crystal plant of Kaluga. We had to keep the product in the same price category, while creating an image that would emphasize the plant's traditions of many years. The solution was found in the appearance resembling the styles of the 1970s, conveying nostalgia for the past century and bringing back romantic memories of the Soviet traditions, without copying various other similarly nostalgic trademarks.