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We asked our audience to record sounds with their mobile, which they found interesting or typical and to send them to Yonderboi through our micro… Read More
We asked our audience to record sounds with their mobile, which they found interesting or typical and to send them to Yonderboi through our microsite. He travelled throughout the country himself, searching for unique sounds. A TV spot was created to support the project and to invite audiences to participate. Bloggers were following Yonderboi’s journey, providing further opportunities to spread news about the project. A series of short documentary films were shot at each trip, exclusively for online publication. This 5 episode mini documentary series captured Yonderboi’s journey around Hungary gathering sounds to inspire people to contribute. We wanted go back to the roots of documentary filmmaking to create real stories that can also resonate and deliver the message of Vodafone. This way of sotrytelling gave us the possiblity to create a content that is honest, entertaining, informative and emotional at the same time, and gave a perspective to the audience that they can easily identify with. Meanwhile, Hungary’s sound map became more and more detailed. We used real-time sound spectrum visualization on the project microsite: we selected a color, an intensity to visualize the sound waves and using polar coordinates, we distorted this into a round-shaped visual. This unique sound visualization was then drawn onto Hungary's map in 3D. With this visualization, we were also symbolizing the country's 3G coverage. Symbol sizes were adjusted in accordance with population density. The first sound player also sent a png spectrum to backend. This image could be reused later on as a cache. We continuously broadcasted about the current stage of the sound-mapping project on the microsite and on Facebook. After the appearance of the TV ad, lots of people instantly fell in love with the project and couldn't wait to hear the final track. One month later, we invited those sending sound samples for the project to a small ruin church in the countryside and we introduced the piece at an exclusive party. The piece was followed by Yonderboi's live act, streamed on YouTube in real time. Read Less
Published:
A standout campaign to promote Vodafone brand new 3G network in Hungary. We asked young people to record sounds they found interesting with their mobiles and send them to Yonderboi, who composed a piece, the Vodafone Sound Map using these sounds.