- Task: To create a brand extension or umbrella brand for Vodafone music.
Vodafone Mix is a music offer which allows users to stream music directly to their computer, tablet of mobile phone. It encompasses many existing Vodafone offers such as VIP downloads and a music download store.
Brief set by Brand Union.
- The logo consists of the letters making up the name 'Mix'.
- Website re-design offering users the ability to stream purchase and check out the latest music trends.
- Vodafone Mix allows users to stream music directly to multiple devices.
- The app features many of Mix's new offers.