Viva Macau Airlines has been voted one of the Top 10 Low Cost Airlines in Asia, and is also Asia’s newest low-fare international airline. Viva Macau approached Fluid HK to design a digitally driven marketing concept to take their brand message and their growing list of international destinations, to a wide audience from South-East Asia and beyond.
Viva Macau’s need to increase exposure led Fluid to develop an unconventional, but highly rewarding digital marketing strategy. Fluid designed and constructed a dangerously addictive hidden object game called ‘Tag the Tarts’ along with its own branded mini site. The game itself was named after the famous egg tarts synonymous with Macau’s cultural identity.
Fluid further supported Viva Macau to create the kind of viral buzz necessary for the campaign to achieve its success by drawing on their strategic social networking expertise.