A Game and Microsite to raise awareness for this local airline.
Viva Macau’s need to increase exposure led Fluid to develop an unconventional, but highly rewarding digital marketing strategy. Fluid designed and constructed a dangerously addictive hidden object game called ‘Tag the Tarts’ along with its own branded mini site. The game itself was named after the famous egg tarts synonymous with Macau’s cultural identity.
Fluid further supported Viva Macau to create the kind of viral buzz necessary for the campaign to achieve its success by drawing on their strategic social networking expertise.