Vitra: NeoCon Showroom Environmental Design
Showroom Graphic Concept & Design
We were invited by Vitra to come up with a concept that embodies the essence of a contemporary workspace. Our concept stemmed from an invisible, but indispensable measurement that defines much of our work activities: the height of a desk, 70-80 cm. The height became the datum of the environmental graphics: a single continuous line at the height of 80 cm. formed a series of illustrations about various work activities and urban environments. The line traveled through the different wall surfaces and connected different thematic areas.