• Vitra ID Chair Concept
    A Universe of Identities Campaign
  • karlssonwilker inc. designed and produced Vitra’s branding for 
Antonio Citterio’s ID Chair Concept. 
The ID Chair Concept is a radical departure from standardized office chairs and delivers limitless configurations and customizable options. The campaign is based on—a universe of identities— with three main animations, Rollercoaster, Space and Cruise, as the basis for the creative. Applications include animations, a microsite/chair configurator, catalogs, online/print advertisements, store/trade show displays, and various product support films/material.
  • 3D Animation "Rollercoaster"
  • 3D Animation "Space"
  • 3D Animation "Cruise"
  • Microsite/Chair Configurator http://www.vitra.com/id/
  • Web Banners
  • Catalog, printed on two different paper stocks, using 6 Pantone colors
  • Posters/Print Advertisements 
  • iPad Fly-Through Racing Game
  • iPhone Kaleidoscope App:Kaleidoscope pattern made up of chair parts that change 
    appearance when air is blown into the iPhone microphone
  • Studio: karlssonwilker inc.

    Project: ID Chair Concept

    Client: Vitra AG

    Credits: Nicole Jacek (art direction & design), Hjalti Karlsson (art direction), 
    Catarina Carreiras and Julius Terlinden (design), Wardenclyffe (programming chair configurator and microsite), COMA (music), Baldur Helgasson & Sandra Ferreira (animation & retouching), Goodbye Limits (3D renderings & animation), 
    Nrecaj Bewegte Bilder (photography), GZD and Netzwerk P (print production), Elisabeth Smolarz and Aline Stieger (photography)