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Many health and wellness centres are located in more natural surroundings and in quiet areas outside the cities. Vital Beauty, on the contrary, i… Read More
Many health and wellness centres are located in more natural surroundings and in quiet areas outside the cities. Vital Beauty, on the contrary, is located in an urban environment of the city centre. This is a suitable environment for a health and wellness centre that uses the latest technology that money can buy. As a Design and Branding Manager for the Vital Beauty Centre since its launch in 2004 till 2007, I have developed the overall design of the centre, including the complete corporate identity, the interior design, the advertising, and their award-winning exhibition stand at the 2004 Health & Wellness Expo in Skopje. When it came to design and branding of this centre, it was very important to stress the feeling of calmness and cleanliness, but not sterility and boredom. Design was supposed to emphasize the high-tech nature of the centre, while achieving balance between tranquillity and emotional joy. In other words, we needed to create an environment that offers an escape from the urban chaos of the city. Treatments like aromatherapy, manual and hydro massage, pure oxygen inhalation, and sound and colour therapies based on the latest medical and scientific research and equipment are just a fraction of the offer here. There is a strong emphasis on individuality and privacy at Vital Beauty. All treatments are customised and tailored for each client personally. The selection of the background music is based on the personal taste of each client. The intensity of light is also set differently for different types of treatments and moods. The reception area represents the first contact of the clients with the centre. The spa centre work on appointment basis only. There cannot be more than two clients at the same time in the centre, and they have no visual contact with each other. For the reception we have selected Scandinavian furniture design, because of its soft organic forms. Particular accent here is given to Verner Panton’s chairs. The large print, which show’s macro detail of a flower adds warmth in the surrounding white interior. There are no sharp edges anywhere in the interior because subconsciously people perceive them as a potential danger and in such environment people cannot relax. This is the most advanced high-tech spa centre in Southeast Europe. It is also an authorised distributor of some of the leading health and wellness equipment producers like LPG (France), Cosmopro (USA), Pevonia (USA), Syneron (Israel), Lemi (Italy), Tuttestetica (Italy), and Somethy (France). Read Less
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