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This visual identity manual is a concept created for MasterCard to establish a contemporary, coherent and comprehensive brand that is easy to rem… Read More
This visual identity manual is a concept created for MasterCard to establish a contemporary, coherent and comprehensive brand that is easy to remember and immediately recognizable. The brandmark was refreshed from the current to have a stronger graphic aesthetic and the colours were kept as the original orange and red but applied in a way that uses white to establish a fresh and modern appeal. The layout of the visual identity manual uses an established grid-system to create organization legibility to enable user-friendly navigation. Read Less
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Corporate Design
This visual identity manual is a concept created for MasterCard to establish a contemporary, coherent and comprehensive brand that is easy to remember and immediately recognizable.

The brandmark was refreshed from the current to have a stronger graphic aesthetic and the colours were kept as the original orange and red but applied in a way that uses white to establish a fresh and modern appeal. The layout of the visual identity manual uses an established grid-system to create organization legibility to enable user-friendly navigation.