Visual Identity Manual

  • 1323
  • 34
  • 0
  • Corporate Design
  • This visual identity manual is a concept created for MasterCard to establish a contemporary, coherent and comprehensive brand that is easy to remember and immediately recognizable.

    The brandmark was refreshed from the current to have a stronger graphic aesthetic and the colours were kept as the original orange and red but applied in a way that uses white to establish a fresh and modern appeal. The layout of the visual identity manual uses an established grid-system to create organization legibility to enable user-friendly navigation.