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Identity for french 3D studio Visual Firm
Visual Firm is a newly established 3D studio in France.

I wanted to create a flat logotype playing instead of your common 3D logotype that you seen to often when it comes to 3D companys. The idea was to have a flat base playing around with an optical delusion giving a feeling of a 3 dimensional  logotype, almost like a penrose triangle. The VF (Visual Firm) and 3D is merged into the symbol and all 4 letters are shown without and with the negative space around it.

Created in early 2009.