Visit Britain, 10 Great Reasons campaign.
Illustration and Facebook app design.
The ‘10 Great Reasons’ campaign appears on Visit Britain’s LoveUK page, and allows users to create a unique, personalised invitation for friends or family, inviting them to the UK, listing the 10 best reasons to visit it. Design an engaging campaign for Visit Britain designed to encourage visitors to the UK via a Facebook app, featuring user-generated content.
ROI : The campaign saw a huge amount of interaction. Being part of a series of VisitBritain campaigns, the Love UK Facebook Likes increased from 70k to over 820k.
The campaign allowed users to create a unique, personalised e-invitation for friends or family, inviting them to the UK and listing the user’s 10 most favourable reasons to visit it. Users could attach their favourite counties, cities and areas of the UK to the invitation, as well as popular landmarks and attractions.
Once the invitation was sent to friends and family, the user had the opportunity to be entered into a prize draw to win flights to the UK.