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New catalog for North America's largest T-shirt manufacturer.
An un-glamorous, uninspired world of printed materials ends up on the desk of shirt wholesalers every year. The annual catalog. Distributors get them from several sources, featuring similar items, in overlapping ways. How can we give them the shoppable information they need, but do it in a memorable way?

Presenting virtual shirting technology—the only way to try on the items in the catalog without actually trying them on. With irony and simplicity, it plays with the idea that in a world of high technology, the catalog is still the preferred shopping method.