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Donate grams shortening your links with http://virou.gr - Carrefour's URL shortener - 1 character decreased = 1g of food donated. Shorten, donate… Read More
Donate grams shortening your links with http://virou.gr - Carrefour's URL shortener - 1 character decreased = 1g of food donated. Shorten, donate and tell your friends. Read Less
Published:
Launchedon May 16th, Carrefour’s URL shortener – Virou.gr –  has become a successful propagation ofsolidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi,the website was named Virou.gr (“virou” translates as “turned into”) becauseevery character reduced turns into one gram of food donated. After just 24hours of its official launching, the shortener hit the mark of one millioncharacters reduced, which is equivalent to one ton of food that will be donatedto the Brazilian Red Cross. After reaching ten tons of food, Carrefour intendsto extend the idea to other institutions.


Title:
Virou.gr
Client: Carrefour
Creative director: Fabio Fernandes / Theo Rocha
Creative: Isabelle de Vooght / Roberta Harada / Isaac Serruya
Illustrator: Mauro Ferreira
Programmer director: Paulo Pacheco
Programmer: Ariadne Gomes / Jefferson Russo
Artbuyer: Edna Bombini
Typographer: Jomar Farias/ Carlos Vieira
Planner: José Porto/Mark Cardoso
Account: Daniela Keller/ Marcela Calfat/ Giovanna Prata
Media: Lica Bueno/ Rafaela Queiroz
Agency producer: Regiani Pettinelli
Producer company: Vetor Zero / Lobo
Director: Fabio Acorsi e Gabriel Nobrega
Pos-producer: Equipe Vetor Zero / Lobo
VisualEffects Editor: Fabio Acorsi / Maísa Mendonça
Account producer company: Márcia Guimarães
Executive producer: Alberto Lopes / Sergio Salles
Sound: VU Studio
Composer: Camilo Carrara
Locution: Zirta Guareschi
Advertiser'sSupervisor: José Melchert/ Mauricio Martiniano/ ArnaldoKarabachian