nice bag. amazing workout.
I was comissioned by Virgin Active to create an illustration for a local marketing campaign promoting a limited edition gym bag that was given to new members signing up at Virgin Active branches across South Africa.
The concept of the illustration was to elevate thinking around the product, while introducing the general public to some of the great facilities that Virgin Active gyms have to offer. I created a tiny world full of activities and excercise that centered around the bag.