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About

www.vintagechiconline.com Prior to my involvement in this project, the ladies at Vintage Chic Boutique were only marketing their business throug… Read More
www.vintagechiconline.com Prior to my involvement in this project, the ladies at Vintage Chic Boutique were only marketing their business through online classified listings. There was no logo, not even a sign for the shop, let alone brand recognition. Of course they also lacked a polished, professional looking web presence and place to sell online and because of this they weren’t able to utilize other important channels for online marketing such as social media, sponsored advertising, or email contact. My goal was provide them with truly original brand recognition with a beautiful logo, signage, print collateral, and product labels. I also needed to give them a light, polished, user friendly web site and content management system integrated with the most effective social media and email contact options. Read Less
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Vintage Chic Boutique
 
Vintage Chic Boutique is a shabby cottage chic furniture and homedecor shop located in downtown Newburyport, MA.
The essence of their products and services is in the word chic as much as it is vintage. So it was very important to develop an image to reflect this in support of their marketing ambitions both on the ground and online. They were very specific in that they were looking for something with an exciting, yet refined and “vintage” feel. For the main part of the name I created a lively, yet clean script type style. This choice provided a nice blend of chic sophistication and vintage friendliness that really represents them well. The final approved design has been used on all of their print collateral, web marketing, large format banners, shop signs and product labels.