The essence of their products and services is in the word chic as much as it is vintage. So it was very important to develop an image to reflect this in support of their marketing ambitions both on the ground and online. They were very specific in that they were looking for something with an exciting, yet refined and “vintage” feel. For the main part of the name I created a lively, yet clean script type style. This choice provided a nice blend of chic sophistication and vintage friendliness that really represents them well. The final approved design has been used on all of their print collateral, web marketing, large format banners, shop signs and product labels.