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VinePair is a new way to understand and talk about wine. It removes the anxiety, pretension and insider language from one of the world’s oldest b… Read More
VinePair is a new way to understand and talk about wine. It removes the anxiety, pretension and insider language from one of the world’s oldest beverages. People drink wine to relax, celebrate and have a good time. Trying to understand and buy wine should not be stressful. And now it isn’t. Quoted by VinePair, "You should never feel intimidated because you don’t know what a tannin is, or because you’re unsure about the difference between an oaked and an unoaked Chardonnay. We created VinePair to solve this problem." VinePair's visual look and feel was built to reposition wine selection and wine drinking as a friendly, contemporary and fun activity, and to move it away from its stereotype as a prestigious, snobby and elitist hobby. Read Less
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