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About

Identity and collateral design, web design for a gallery in Philadelphia.
Published:
Vincent Michael Gallery
Identity and collateral design, web design
Design work for a small gallery in Philadelphia. Logo is a monogram of sorts, the combination of "V" and "M", initials of the partners in the business. The budget was tight, but we managed to develop some interesting tactile solutions that helped the startup gallery both look established and be unique enough to stay top of mind.

Designed while a partner at Primer.
Letterforms are delicately laser die cut from the business card stock. The logo is repeated on both sides of the card, and the symmetrical die cut lined up perfectly.
Closeup of die cut.