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As badminton used to be quite popular in the past and is somehow a vintage mystery in modern Lithuania, we decided to use this fact for the promo… Read More
As badminton used to be quite popular in the past and is somehow a vintage mystery in modern Lithuania, we decided to use this fact for the promotion of the 1st amateur tournament of the sport in Vilnius. We picked up a Lithuanian writer from the beginning of XX century and paired her with our current President. Like that, with the help of a shuttlecock and a pair of racquettes, put in the surroundings of the square that the tournament will take place in, the past connects to the modern times Read Less
Published:
Vilnius Birdie
AD McCann Erickson Vilnius
Art Director - Ignas Kozlovas
Copywriter - Kotryna Sokolovaitė
Illustrator - Karolis Strautniekas (TAPE)
Designer - Ignas Kozlovas
Creative Director - Jonas Valatkevičius

As badminton usedto be quite popular in the past and is somehow a vintage mystery in modernLithuania, we decided to use this fact for the promotion of the 1st amateurtournament of the sport in Vilnius. We picked up a Lithuanian writer from thebeginning of XX century and paired her with our current President. Like that,with the help of a shuttlecock and a pair of racquettes, put in thesurroundings of the square that the tournament will take place in, the pastconnects to the modern times.