Villa's Celebration (McDonald's Spain - World Cup 2010)

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  • Villa's Celebration
    "La celebracion de Villa" microsite lets users access an applicationthrough which they can record themselves with their webcam while playing with avirtual paper ball.  Villa (Spanish National Football Team player),live from his own home, will evaluate their skills, showing them his veryspecial celebration if they have performed exceptionally.

    Interactive team:
    Creative director: Daniel Martin

    Art Direction: Felix Ajenjo / Daniel Martin
    Copy: Jaime Rojas
    Project manager: Javier Burgueno
    Still life production: Serial Cut
  • Trailer
  • Website Screenshots
  • Still life making-off (by Serial Cut)
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