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About

An orchestra steeped in tradition, this creative was designed to reflect the extravagance and elegance of this important Sydney Opera House event… Read More
An orchestra steeped in tradition, this creative was designed to reflect the extravagance and elegance of this important Sydney Opera House event. Using a traditional, centered grid and palette of golds, browns and 'tiffany green' to appeal to classical music aficionados, A-listers and premium ticket holders, the luxurious creative spared no expense. I wanted the user to be taken on a sensory journey, so each component of the campaign was considered to involve a textural element: from the sliding off of the belly band to reveal the blind embossing, to the unfolding of the gold paper wrapped invite, to the premium paper stocks, varied in weight and opacity. Read Less
Published:
Creative Direction: Vanessa Tambyln
Art Direction & Design: Leah Procko 
 
Created at Sydney Opera House Creative