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Name, identity and graphic design for Vielgut. A new brand in fashion that is going to change the world. Starting with people's wardrobes.
Change your clothes.
Concept, name and graphic design for Vielgut, a brand new chain of fashion stores. And Vielgut is on a mission:

'Maybe we'll change the world some day, but let's start with your wardrobe. We sell fashion with a conscience. Clothes and shoes that care about the environment and about the people that produce them. They look better, they feel better'.

The first store just opened in Eindhoven. The website is located here, and the webshop will be open for business soon.

Agency: studio doen!
Concept: David Bergmans & Wilbert Leering
Store design:
Piet Hein Eek.