Videocon Rebranding
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About

About

Videocon is a white goods manufacturer in India, and back in 2009 they wanted an image makeover so the logo and the brand look were completely ch… Read More
Videocon is a white goods manufacturer in India, and back in 2009 they wanted an image makeover so the logo and the brand look were completely changed. Two fictional characters were created and were named Chow and Mow, which represented two parts of the logo and to give it a more emotional form which would be remembered by people. Read Less
Published:
Videocon Rebranding.
Videocon is awhite goods manufacturer in India, and back in 2009 they wanted an image makeoverso the logo and the brand look were completely changed. Two fictionalcharacters were created and were named Chow and Mow, which represented twoparts of the logo and to give it a more emotional form which would beremembered by people.  
 
Client:Videocon
Agency: Mccan Erickson, New Delhi.
National CreativeDirector: Prasoon joshi
CreativeDirector: Vineet Mahajan, Ashish Chakravarty