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About

About

In 2008, when Victoria’s Secret approached Mucca Design to refresh their brand, the company had lost sight of its original creed, and strategic r… Read More
In 2008, when Victoria’s Secret approached Mucca Design to refresh their brand, the company had lost sight of its original creed, and strategic research showed that customers saw them as showy and cheap. We worked to reinstate a sense of sophistication and refinement in their brand, from the inside out. Starting with redrawing the master wordmark, we went on to create a family of supporting elements for use across their wide range of applications, setting the bar for all future corporate communications. Read Less
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