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A speculative campaign for Vibram Five-fingers focusing on their individuality.
Vibram Five-Fingers
“Oh! Those shoes!” It’s always the same sentence but never the same reaction. Sometimes people love them, sometimes they hate them, one thing is certain with these shoes, you have to enjoy being an individual to own them. This campaign focuses on that fact and uses it to hit on its uniqueness, that our toes are meant to work individually, making this shoe more efficient, comfortable, and versatile when it comes to exercising and exploring.