Via Snella is one of the new brands in the prominent Swedish fashion industry. “By combining the strength of timelessness and the enjoyment of of the unexpected, Via Snella has created male fashion since 2006. We believe that the classic will always connect with the modern”, says designer Lina Zedig.
With an ambition of international distribution through a strong brand, Via Snella needed a visual identity that could express it’s foundation, and at the same time be able to adapt to the looks of the changing seasons within the fashion industry. We met these demands by creating an identity with one foot in classic timelessness and the other in the constantly shifting expressions of modern fashion. The identity makes it possible for the brand to develop over time and, from season to season, change expressions while resting securely on a solid base.
The result is a strong fashion brand with the ability to communicate its values to clients and media. Which have helped to give Via Snella status and markets in both Stockholm, Barcelona, London and Tokyo.