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Create a campaign to advertise Vespa to the different target audiences. Look for the benefit it has for each one of them. For a young professiona… Read More
Create a campaign to advertise Vespa to the different target audiences. Look for the benefit it has for each one of them. For a young professional, to get faster to and from work For a urban fashionista to tan while she's hitting the road For a male college student to attract girls, and be close to them while riding the Vespa Read Less
Published:
Print ad 1: Urban Fashionista
Print 2: Young Professional
Print 3: Male College Student
Don't hate me because I'm beautiful.
Hate me because I'll get there tan (and you won't).

Billboards meant to be placed at highly congested areas
where the target is on the car, whishing he/she was on a vespa.