Add to Collection
About

About

Latino tropical juice line packaging.
Published:
Company:     
Sunny Delight Beverages Co.
     
Project:  
Latino tropical juice line packaging.
     
Purpose:  
Test market six new juice flavors, in Southern California Latino Market.
     
Solution:  
Apply a Latino ethnic-modern approach (of bold, striking, large fruit nucleus imagery) to create instantly-identifiable flavor packaging for Latino shoppers, while introducing new falvors to unfamiliar consumers (imagery correlates fruit resulting juice flavor).
     
Outcome:  
Sales volume (and test results) exceeded expectations by appealing to both the targeted Latino audience and the unexpected general market shopper.