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This ad campaign was built with a two-prong approach, one designed to live on television and in other mass communication sanctioned by a Chavez-c… Read More
This ad campaign was built with a two-prong approach, one designed to live on television and in other mass communication sanctioned by a Chavez-controlled government, the other a more overtly subversive campaign designed to lampoon Chavez in ways not acceptable in traditional media channels. Read Less
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  A two-prong approach, one designed to reduce fear in suburban communities related to individuals voting their conscience, the other to rally the more savvy anti-Chavez urban population.
 In a closely contested election, many Venezuelans who would otherwise have liked to vote to oust Chavez were concerned the government would know their vote, and that their jobs and social welfare benefits would be put in jeopardy if they didn’t vote for the president.



Part of what’s kept Chavez in power so long is his ability to tell a good story. He’s a master orator and his confidence and conviction are certainly impressive. Problem is, his stories have grown increasingly disconnected with the realities of everyday life for Venezuelans.

Rolling blackouts, a sky rocketing murder rate, food shortages, and the exporting of oil to make friends and influence people internationally while regular citizens in Venezuela don’t have access to basic goods and services—these things can’t simply be explained away with rationalizations, clever quips, and a way with words.

So to point out how disconnected Hugo’s priorities are from the issues facing his people, this campaign took his penchant for telling tall tales and amplified it. We showed how the world Hugo sees and the world that exists were entirely different places. And asked the people of Venezuela to bring Hugo back to reality on election day.