Velocity - Branding & Packaging

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  • I worked with the client to develop a brand new approach to one of the oldest toys in the world. The Yo-Yo. The creative objective was to rebrand the Yo-Yo and display the product in a way that Yo-Yos had not been presented before. The patent pending ‘ready to use loop’ feature of the packaging is a big part of that approach.
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    Package has an opening that encourages the customer to place their finger in the loop. The opening does not pass all the way through and is big enough so as not to get anything stuck.