CLIENT BACKGROUND
Website for an organic vegetables box delivery service for a city of about 10 million people. We deliver organic vegetable boxes to homes. In the near future we will deliver boxes of fruits to offices.

BRIEF
We like the idea of a vegetable eating carnivorous dinosaur that is looking very confused after eating some broccoli. “What the F#%@ did I just eat?” We imagine the dinosaur to be cartoony in nature. Slightly comical and funny.

AUDIENCE
Primarily families with busy soccer moms. We feel the kids (4-10yo) will enjoy the logo. Secondarily it needs to be able to arrive as a box of fruits into a high powered board meeting and have the guys in suites ask “What is that?”

RESTRAINTS
Vegetable eating carnivorous dinousaur
We would like “vegesaur.com” to be incorporated into the logo.
We imagine the dinosaur to be cartoony in nature. Slightly comical and funny.

RATIONALE
In a series of 4 logos the concept of the Vegesaur is fleshed out. The series shows the Vegesaur hanging out with, and terrorizing vegetable kind:)