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Veg & Go provides a convenient way for college students to eat one serving of fresh vegetables while on the go. To receive maximum health benefit… Read More
Veg & Go provides a convenient way for college students to eat one serving of fresh vegetables while on the go. To receive maximum health benefits, the USDA suggests eating 2.5 to 4 servings of vegetables a day from the following five different vegetable categories: dark green, orange, legumes, starch, and other. Each package is color coded based on these five categories. When the packs come together they create a pentagon, symbolizing the five categories. The iPhone app tracks your vegetable consumption once you scan the QR code on the pack. Depending on your consumption, you’ll receive a 10-15% off coupon towards future purchases as an incentive to eat more vegetables Read Less
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Senior Thesis 
 
Veg & Go provides a convenient way for college students to eat one serving of fresh vegetables while on the go. To receive maximum health benefits, the USDA suggests eating 2.5 to 4 servings of vegetables a day from the following five different vegetable categories: dark green, orange, legumes, starch, and other. Each package is color coded based on these five categories. When the packs come together they create a pentagon, symbolizing the five categories.

 
The iPhone app tracks your vegetable consumption once you scan the QR code on the pack. Depending on your consumption, you’ll receive a 10-15% off coupon towards future purchases as an incentive to eat more vegetables
Branding
Packaging: front panels
Packaging: all-panel
When each package comes together, it forms a pentagon shape (reminiscent of the five USDA suggested categories of vegetables that one should eat from).
Veg & Go vending machines would be on college campuses (for example) for easy access for consumers. 
Inforgraphic (full and detail shots) about what vegetables to eat
Veg & Go iPhone app (main pages): log in, personal account and Veggie Tracker 
Veg & Go iPhone app: personal account screen, coupons and product store
Veg & Go iPhone app: Veggie Tracker screen, QR code scanner and charts about your personal veggie consumption
My senior thesis exhibit