― Nelson Mandela
AKTO College is the largest private art college in Greece. I have been teaching at AKTO since 1996 and am very grateful for that. I wouldn't be the same person or the same professional without it. Academia gives you the space to experiment and to create in a more moral way. You can design 'for the sake of design' - as a good friend of mine was once saying.
In 2012 I had the pleasure to work on a new advertising campaign for our college. I was lucky to be part of a great team of teachers and students who all contributed to this project.
We created four different pairs of values that meet at AKTO:
1. Τέχνη + Επιστήμη (Art + Science)
2. Παράδοση + Καινοτομία (Tradition + Innovation)
3. Λόγος + Εικόνα (Word + Image)
4. Εμπειρία + Εξέλιξη (Experience + Development)
Project supervision + Copy: George Botsos
Art Direction + Illustration: Charis Tsevis
Photography: Stefanos Samios
Animation + Motion design: Monologue (Stelios Nikolaou, Nikos Xidaktilos, Themis Benetatos)
Coordination: Zoe Athanassopoulou
Special thanks to Dimitris Tsirkas.
So here is our campaign: