Valour Branding & Packaging

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  • Whilst working at Realise Product Design, I named, designed and visualised a range of men’s grooming products for the British charity, Help for Heroes.

    I was the lead designer, thinker and creator on the Valour brand. I positioned, designed and developed the graphic identity. I really got into the history of heroes - reading many stories to try to understand what makes men do extraordinary things. Along the way, realising how the ‘greatness’ is fading from Great Britain - and her men!

    It was this project that fired my enthusiasm for adventure and hunger for excitement, that led to me moving out to Vancouver.