I was the lead designer, thinker and creator on the Valour brand. I positioned, designed and developed the graphic identity. I really got into the history of heroes - reading many stories to try to understand what makes men do extraordinary things. Along the way, realising how the ‘greatness’ is fading from Great Britain - and her men!
It was this project that fired my enthusiasm for adventure and hunger for excitement, that led to me moving out to Vancouver.