Wells Fargo Advisors approached me about designing invitations for their Valentine's Day themed client appreciation event. After discussing the information and possible styles, they I presented them with a mock up of this. They loved it, so I continued to create a final piece.
The cards needed to be professional, yet show character. The logo needed to fit in without blending into the red background. The type needed to grab attention. The cards needed to fit in to Wells Fargo's required legal size envelopes.
A copy of the final piece was given to them for their communication team's approval. It needed a few small changes, such as disclaimer text size. Once fixed and paid for, 25 final cards were printed on a heavy cardstock and cut for them. In addition, a PDF was sent for internet invites. Final piece: 3.5 x 9 inches.