Valencia College and The Group Advertising (TGA) have joined forces for their Osceola Campus Hispanic Marketing Campaign. The agency developed all the creative for the campaign in Spanish by using traditional and non – traditional advertising. The goal of the campaign created by TGA was to increase Hispanic enrollment for the Fall 2013 term and invite Latinos to the open house at the Osceola campus. The result of the open house campaign surpassed the client's expectations breaking record of attendance. More than 580 Latinos attended the open house event.
Valencia College is a public state college in Orlando, Florida, United States. Valencia is the third-largest member institution of the Florida College System. Valencia was named the top community college in the United States in 2011 by The Aspen Institute. The Aspen Institute awarded Valencia the first annual Aspen Prize for College Excellence after a year-long effort to recognize extraordinary accomplishments in individual institutions of the nation’s 1,200 community colleges. The Aspen award was granted based on, "a rigorous, year-long effort...to assemble and review an unprecedented collection of data on community colleges and the critical elements of student success: student learning, degree completion and transfer, equity and employment/earnings after college.