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Concept and design of identity proposal for Valdivia´s film festival 2011. A set of illustrations were designed to express this years´ claim "One… Read More
Concept and design of identity proposal for Valdivia´s film festival 2011. A set of illustrations were designed to express this years´ claim "One of a kind". Other pieces include a set of posters, bus stop posters and the festival catalogue. Read Less
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Valdivia film festival 2011
Identity proposal
Valdivia Film Festival is anindependent film festival held in a southern city surrounded by lakes,exuberant vegetation, wildlife and rainy weather that all together give thefestival a unique feeling and identity.

Filmmakers from all over the worldcome down to attend screenings, participate in talks and cultivate prospectsfor future productions. Naturals from Valdivia have become more and moreinvolved with the festival and every year attracts more interest from thecommunity in general, transforming the city with this vibrant event.

 
The concept that organizers coinedfor this year was based in all of the previous features mentioned above, usingthe claim “Único en su especie” (One of a kind). The organizers wanted afew  key communication piecesdesigned around this theme.
 
I decided to use the doublemeaning in spanish for the word “species” or “kind”. This  word means both an element from thenatural world as an animal or a plant and also some kind of phenomena. Ideveloped the design around the concept of what would be Valdivia´s  "species": a local kind ofdeer (pudú), a girl with an umbrella, a film canister, and a steady cam. Their uniquenessis expressed by the graphical expression they assume: the pudú and girl arerendered with film canisters while the camera and film canister are rendered asif they were made out of leaves and vegetation.