Add to Collection
About

About

VOICELESS is a campaign for equal rights and fair representation of Washington D.C. residents in the United States Congress. The lack of congress… Read More
VOICELESS is a campaign for equal rights and fair representation of Washington D.C. residents in the United States Congress. The lack of congressional voting representation within the District of Columbia has left its residents—American tax-paying citizens—voiceless for generations. Through education, and by creating a unified community, the campaign aims to challenge the denial of democratic rights and the segregation of American citizens. Read Less
Published:
Challege:
Each group had to focus on the idea of the "1+1"—motivating each person that comes in contact with the campaign to become an advocate and pass the word onto another person thus promoting others to join the cause.
 
Solution:
Each group created a branding for their campaign along with print pieces, PSAs and videos, a website, an event, and used several social media platforms to promote the campaign.