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VO5 EXTREME STYLE: VILLAGE YOUR HAIR Problem: How do you get cynical young males talking about hair styling? Solution: An innovative mobile ca… Read More
VO5 EXTREME STYLE: VILLAGE YOUR HAIR Problem: How do you get cynical young males talking about hair styling? Solution: An innovative mobile campaign in which you take your photo, see what you look like with a choice of 'village' hairstyles, then share your new look via Twitpic. Media: iAd targeted exclusively at young males. Shared via Twitpic. Results: Average dwell time of 70 seconds Average 7 page views per visit Tap through rate 50% higher than iAd benchmark 5000+ images Twitpiced. Nominated for Best Tool or Technology for Social Media Marketing in The Bees Awards 2012 Read Less
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